A recent webinar held on 3 October, 2024 about strata effective communication strategies and apologies explored the complexities and nuances of apologising in the often-tense world of body corporate living. Chris Irons from Strata Solve and William Marquand from Tower Body Corporate explored in depth the psychology behind apologies, their potential benefits, and the circumstances where they might be most effective.
Is “Sorry” the hardest word? The role of apologies in strata
The speakers emphasised that while apologies can be a powerful tool for reconciliation, they must be sincere and accompanied by genuine efforts to rectify the situation. A forced or insincere apology can often do more harm than good, leading to resentment and further conflict.
The webinar also highlighted the importance of considering the context and underlying causes of a dispute when deciding whether an apology is appropriate. In many cases, addressing the root issue through tangible actions may be a more effective communication strategy than simply expressing regret.
While apologies can be helpful, it’s important to understand their potential drawbacks, such as legal implications and creating unrealistic expectations. It’s also crucial to remember that apologies alone may not solve all strata disputes.
During the webinar, Will and Chris discussed the following about effective communication strategies in detail:
- The limitations of apologies: In some cases, other strategies, such as mediation or legal action, may be more appropriate.
- The importance of genuine action: Simply expressing regret without taking concrete steps to address the issue may not be sufficient for reconciliation.
- The role of expectations: It’s important to be realistic about what an apology can achieve and avoid setting unrealistic expectations.
- The power of words: Forced or insincere apologies can do more harm than good, leading to resentment and further conflict.
Ultimately, the webinar offered valuable insights into the delicate art of apologies in strata communication. By understanding the psychology behind apologies, their potential benefits and risks, and the specific circumstances in which they may be appropriate, body corporate residents and managers can make informed decisions about when and how to use this powerful tool for reconciliation.
Download the slideshow from the session: Sorry, not sorry: Do apologies have a place in strata?
You can download a copy of the slide presentation from the session here: Sorry, not sorry: Do apologies have a place in strata?
Presenters
Chris Irons Strata Solve E: chris@stratasolve.com.au P: 0419 805 898
William Marquand Tower Body Corporate E: willmarquand@towerbodycorporate.com.au P: 07 5609 4924
Article author: The Lookupstrata Team
This post appears in Strata News #715.
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